At BAEMIN, we are empowered to turn ideas into reality and directly contribute to business breakthroughs. The wittiness and creativity are not only demonstrated in our brands and products but are also embedded in our work culture. We define a company as a place where ordinary people come together to produce extraordinary outcomes.
Woowa Culture
We believe in the unifying power of a shared firm culture. At BAEMIN, we live and work following CREDO Values which inspire and motivate us to ride the wave of success.
CREDO is a set of values, principles, and beliefs that guide all actions and shape behaviors of BAEMINists.
Our core values
Autonomy built on discipline
We pursue an autonomous culture built on the foundation of discipline.
Team players over star players
We believe that our company should be a place where ordinary people come together to create extraordinary outcomes. We strive to be an organization that delivers results through teamwork rather than a handful of star workers.
Serious but witty
While serious about work, we approach problem-solving with wit, clarity, and ease.
Hard work that delivers results
Hard work is important, but delivering results matters even more. It does not make sense to choose or prioritize process over outcome or vice versa.
our people
Industriousness and Integrity
At Woowa Brothers, we strive to be industrious (diligent and hardworking), maintain integrity (sincerity and honesty), and practice our personal and corporate values in everything we do. We always remember that industriousness and integrity are the building blocks of everything. We believe in the truth that the slow but steadfast tortoise who keeps at his task, whether or not anyone is watching, eventually defeats the fast but cunning and lazy hare.
New talent for new times
We continue to push ourselves to stay ahead of the latest trends, master new skills, and keep in touch with changing customer preferences. We are always mindful of our ever-changing business environment. This translates into putting customers at the heart of everything we do. To achieve customer acquisition and satisfaction, we are always ready to take the lead in shaping trends and developing the right skills and competencies.
Resourcefulness and frugality
We continue to push ourselves to stay ahead of the latest trends, master new skills, and keep in touch with changing customer preferences. We are always mindful of our ever-changing business environment. This translates into putting customers at the heart of everything we do. To achieve customer acquisition and satisfaction, we are always ready to take the lead in shaping trends and developing the right skills and competencies.
Caring and collaboration
We at Woowa Brothers deliver results through caring (lending a helping hand and demonstrating active consideration) attitude and collaboration (pooling our strengths and working toward a common goal). In all that we do and say, no matter how trivial, we carefully consider the possible impact of our words and actions on others. Each of us knows the joy of extending belief in and love for ourselves to colleagues, and we spread positivity to those around us with energy and good humor.
The way we work
We treat one another with respect and collaborate based on mutual care and courtesy to build a healthy organizational culture, but at the same time, we understand our responsibility to deliver on our ultimate objectives of customer acquisition and satisfaction.
O1
9:01 is NOT 9:00.
We strive for a culture of autonomy based on discipline. This means keeping our promises, no matter how trivial they might appear.
O2
Vertical execution! Horizontal culture.
An ideal organizational culture is neither overly vertical nor overly horizontal. When working to achieve our objectives, we should be perfectly in sync.
O3
Small talk gives us a competitive edge.
Small talk helps to build trust. Through small talk, we bond with one another and feel more at ease. We might forget what we talked about earlier, but we remember the time we spent together. These moments form bonds between us that develop into trust.
O4
Whoever sees the garbage first picks it up.
A company forms its mini-society. We can build a healthy and strong community only when each one of us goes beyond our individual scope of work to participate, volunteer, and contribute. (If project outcomes are all the matter, we could be better off hiring freelancers or contractors).
O5
Comments or jokes about taking leave or clocking out after working hours are never appropriate.
An inconsiderate joke can take a toll on the morale of our colleagues.
O6
Report only based on facts.
Good decisions can only be made on the basis of facts. Personal opinions should be expressed separately, with clear indication that they are opinions.
O7
When you work, consider the purpose, period, and outcome, as well as who you are working with.
When we work, we should always keep in mind the purpose of what we are doing. It is important to remind ourselves periodically of this purpose while the work is still ongoing.
O8
The responsibility lies with the person who made the decision, not the one who executed it.
The risks of failure are often high in the work we do. What matters is that we keep learning from our failures and improve our organization and processes, accountable.
O9
Don’t do anything that would embarrass your family.
Before being members of Woowa Brothers, we are mature citizens with the responsibility to abide by all laws and regulations and uphold moral values.
1O
Our ultimate objectives in everything we do are customer acquisition and customer satisfaction.
A company cannot exist without its customers. The biggest difference between companies and organizations such as schools, hospitals, religious groups, and the military is that companies have customers. Our customers must be at the heart of all of the decisions we make. It would be foolish to compromise and lose sight of the customer for the sake of office politics.
11
Lead, follow, or get out of the way!
Our success depends as much on followership as on leadership. There are no perfect decisions. However, it is better to act on imperfect decisions than to do nothing.